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Unpredictables with Akan Abdula, January 2022

Akan Abdula, is the founder of Futurebgroup and the Institute of Behavior. The Institute produces marketing solutions that will change consumer behaviors in line with expectations and needs of brands. In our event, we discussed the changing consumer groups in this unpredictable world, their lifestyles and expectations.

  • Who are the new consumer groups in the transforming world?
  • What are the behaviors and sustainability trends of these consumers?
  • How can companies unite consumers in the cause of sustainability?
  • How can companies create value from the unpredictable new order?

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