Moderated the panel “Building Societal Resilience Through Social Impact in Brand Leadership” at this year’s Sustainable Brands Turkey Conference — a conversation that truly reflected the power of authenticity and consistency in shaping purpose-driven brands.
Beril Alakoc, Chief Brand and Communications Officer of Akbank, highlighted that brands today are evaluated not only by their products or services, but by the values they create for society, their genuine stance, consistent actions, and their response in times of crisis. As she beautifully stated, “Trust is the most valuable capital a brand can have.”
Prof. Dr. Itir Erhart emphasized that sincerity and consistency must be the foundation of all brand actions — from communication to culture — as true impact can only emerge when purpose aligns with behavior.
In an era of constant transformation, brand leadership with social impact is no longer optional — it is the pathway to long-term resilience and relevance.
